Things I've built — and brands I've worked on.

B1 · Built

Events business · MIT Manipal · 2022 – 2024

Built a real events business through college

Started hosting parties with promoters I met through music. Brought in three friends, formalised it: event licenses, hotel partnerships, profit shares with party managers, ticket sales. First time earning real money on my own — and learning how a business actually breaks even.

0-to-1 P&L Ownership Operations

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B2 · Built

Tech Tatva Sponsorships · 2022 – 2024

Ran sponsorships for one of India's largest tech fests

1,600-plus brand database. Sponsorship Executive into Corporate Relations Executive lead. Negotiated and signed MoUs with multinationals. Brought Salim Sulaiman, Zaeden, and KRSNA on stage with college funds and operational discipline.

Partnerships Negotiation Event Production

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B3 · Built

E-Cell MIT Manipal · 2023 – 2024

Corporate Relations lead for an India-wide entrepreneurship summit

Revolutionised the corporate relations strategy with agile team management. Coordinated with startups, organisations, and venture firms across India to host entrepreneurial summits and startup events. Recognised for efficiency, team management, and agile leadership.

Leadership Comms Startups

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B4 · Built

Five-piece band · 2015 – 2021

Lead guitarist who also booked the gigs

Started in school auditoriums, played 10+ venues, opened for headlining local acts at college fests. Beyond the playing — I was the one calling venue managers, talking to fest organisers, finding the stage. Bookings, logistics, the show.

Live Performance Booking Operations

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01 · Bain

Top-3 global snacks & beverages CPG · North America

Sizing a +4–6% organic growth path on an $80B+ portfolio

Built TSR and margin benchmarking against 10 CPG peers and identified share-capture priorities across core brands and recently acquired insurgents, supporting the full-potential growth strategy.

Growth Strategy Benchmarking TSR

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02 · Bain

Major dairy & yogurt CPG · North America

Sizing the $12B US yogurt market with a 6–8% growth forecast through 2028

Benchmarked three branded competitors and private label on share, ACV distribution, and velocity to recommend defend / cede / invest moves. Premium Greek and protein flagged as the strongest pockets.

Market Sizing Competitive ACV & Velocity

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03 · Bain

Leading European coffee CPG · France · Germany · UK · Spain

EUR 270M cost reduction and EUR 40–60M topline uplift

Drove SKU rationalisation and a portfolio shift toward Beans (+21% p.a.), and built shopper partition analyses on household panel data to map true substitution sets.

SKU Rationalisation Shopper Panel Portfolio

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04 · Bain

Global consumer health brand · France

Explaining a 9% revenue decline on a EUR 28M skincare brand

Five-year P&L diagnostic pinpointed wholesale channel collapse (-36%) and surfaced eczema (+7% p.a.) as the growth pocket, with channel-recovery and margin-protection levers recommended.

P&L Diagnostic Channel Strategy Consumer Health

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05 · Bain

Emerging-market dairy producer · Tanzania

A 3.5× daily sales increase (8kL → 28kL) and 5–10ppt VAP mix shift

Built the S&OP model and PMO tracker and supported the launch of 14 channel initiatives across agents, wholesalers, modern trade, and direct salesforce.

S&OP PMO Route-to-Market

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06 · Bain

Leading US paediatric hospital system · PA & NJ

Prioritising community investment across ~50 sub-county geographies

Built a 47-metric community health needs scorecard integrating chronic disease, mental health, food insecurity, and Child Opportunity Index data with the hospital's programme inventory.

Social Impact Healthcare Scorecard Design

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07 · Bain

World Economic Forum · Thailand & Vietnam · Global FMCG

Framing the low-carbon rice transition & benchmarking First Movers for Food

Built rice sector factbases on production, yield gaps, emissions, and export economics. Separately benchmarked FMCG and agri-commodity members on Scope 3, regenerative agriculture, and deforestation progress against 2030 targets.

Scope 3 Regen Ag Climate

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08 · Bain

National water utility · Saudi Arabia

Strategy proposal for an AI-enabled customer care transformation

Covered chatbot, callbot, and AI search use cases — benchmarked against global utility deployments and aligned to Vision 2030.

AI Strategy Customer Care Utilities

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