Builder. Experimentalist. People's guy.
Strategist by day. Operator by instinct. Always trying to make something happen.
I grew up in Jorhat, Assam, playing competitive tennis through Class 2 to 8, picking up the guitar at 12, and somehow ending up running consumer brand strategy across North America and Europe. The thread through all of it isn't the resumé — it's the instinct to make things happen.
The builder in me
Everything I'm proud of, I built from zero.
The band — five kids who started playing in school auditoriums and worked their way into opening for headliners at college fests. I was the one calling venue managers, renting practice spaces, talking to promoters. Lead guitarist, also the one making the show happen.
The events business — through college I started hosting parties with the promoters I'd met through music. Brought in three friends. We formalised it: licenses, hotel deals, profit shares with party managers. Real money, real margins, real headaches.
Tech Tatva sponsorships — led corporate relations for one of India's largest student tech fests. 1,600+ brand database. Negotiated with multinationals. Signed MoUs. Brought Salim Sulaiman, Zaeden, and KRSNA to campus.
None of these were assignments. They were things I made happen.
The experimentalist in me
I ship to learn. Tennis taught me discipline. Music taught me feel. Hosting events taught me to read a room. Bain taught me structure. Each one was a real experiment, not a planned career step — I went where the next interesting problem was.
I'd rather be wrong fast than vague forever. I don't sit on ideas; I test them.
The people's guy in me
Fest organisers told me I was unusually well-spoken as a teenager. Hotel managers gave us venue deals because they liked working with us. Bain picked me with a weaker CV than my peers because they saw the operator behind the music and events.
I get people to say yes. More importantly, I keep them aligned after they do. Adaptability is genuinely my superpower — being from Assam but mistaken for being from Bombay, Delhi, or anywhere, taught me to meet people where they are.
The strategist in me
At Bain's Consumer Products Centre of Excellence, I've worked across 8+ engagements on the brands you've heard of and a few you haven't — global snacks, European coffee, US yogurt, emerging-market dairy, consumer health, paediatric healthcare, sustainable food systems, AI-enabled customer care.
The work spans market sizing, P&L diagnostics, shopper panel analysis, route-to-market, S&OP, pricing, RGM. The analytical layer underneath the operator instinct.
It's been a real apprenticeship in how consumer brands actually grow — what works in Greek yogurt vs Beans vs skincare, what defends share, what blows up, what wins.
What I want next
I love the work at Bain. But I'm building for someone else's company. The people I admire didn't get on Forbes 30 Under 30 by waiting — they built. They're not different from me. They just had the conviction to start.
I'm using these years to learn — fast, from the best operators I'll ever work with. Then I'm going back to the seat where you build the thing, not advise on it.
If you're building something and need someone who's wired to run at problems with you — let's talk.
Beyond work
Outside the deck — five years on the guitar, 10+ venues played, certified guitarist. 20+ Model UN awards across India and one international representation. Running, gym, anything competitive. I follow business podcasts the way some people follow football. I read about brands, founders, and the people building them.